You stay in front
I do not contact your clients, appear on your calls unless you want me there, or put my name on anything. If you would rather introduce me as part of your team, that is fine too. Your call, and it can change per client.
Clients asking for local search, nobody in-house who wants to own it
It is a specialism that sits awkwardly in most agencies: too fiddly to hand a junior, too small to hire for, and too visible to do badly. I take it on white label. You keep the relationship, the reporting line and the margin.
How it works
You get the raw findings
Positions with the dates they were pulled, the queries, the locations they were pulled from, and what was actually changed. Not a summary you have to take on trust and cannot interrogate when your client asks a hard question.
Day rate or per project
A profile rebuild is a project. Ongoing local work is usually a monthly block of days. The day rate is £350, and for a lot of agencies that works out cheaper than a project price, which I would rather say than have you find out afterwards. Ring and we will work out which way round it falls for you.
I tell you when it will not work
If a client's premises are in the wrong place for the searches they want, proximity will beat anything either of us does. You are better hearing that from me before you sell it than from them after.
What I actually do
- Google Business Profile audits, recovery, and setup
- Map pack rank tracking on a geographic grid, not a single number
- Citation audits and NAP correction
- Review process design
- Local link work
- Technical SEO, if that is the actual problem
Who this suits
Small and mid-sized UK agencies with a handful of local clients and no local specialist. Web design studios whose clients keep asking why they cannot be found. Marketing consultants who need delivery behind them.
It suits me because agency work is repeatable and you already know what a real report looks like, which makes you a better client than most.
Work you can go and read
You should be able to read something longer than a bullet list before you hand me a client. These are written up properly on my own site rather than summarised here, and they are anonymised to sector and platform because I do not name clients without asking them first. They are technical rather than local, which is the honest shape of the agency work I get asked for.
A redirect map that would have taken the site down
A rebrand, a domain move and a replatform landing on one fixed date. The 300-row redirect map was ready to ship and only 22 of its targets resolved. It shipped at 493 rows and 478 verified single-hop 301s.
Thirty thousand pages "not indexed", and nothing wrong
Against a sitemap of 777 URLs, escalated as an emergency. 7,127 of them were pagination parameters already covered by a live Disallow rule and decaying on their own, and every real content page checked was indexed. The answer was to do nothing, which is a harder thing to sell than a fix.
Telling a tracking break from a real decline
Analytics collapsed overnight. Search Console showed arrivals down 19% while captured sessions were down 59%, which is a measurement fault rather than a traffic one: a consent banner had quietly stopped the tags firing. The genuine decline underneath was real, and separate, and got quantified on its own.
Two thousand blog posts and no basis for keep or kill
All 2,244 URLs classified rather than a sample, each decision carrying its own traffic and conversion evidence, and 3,008 keywords mapped against what the archive already ranked for. "Update the old posts" is not a strategy when there are two thousand of them.
A 7.9 second LCP on a four-hour budget
The obvious culprit was the hero image. A flag-gated live test cleared it and pointed at 156KB of render-blocking JavaScript instead, which turned a vague performance complaint into a specific brief for the client's own developers. Worth reading for what it does not claim: there is no before and after number on it, only the diagnosis and the brief that came out of it.
Reporting that does not scale with the client count
GA4, Search Console and SE Ranking pulled straight from their APIs, generated to house style, crawling moved to the cloud on a schedule, and the QA built into the pipeline rather than done by eye at the end. This is the one that decides whether I can take on your reporting line without it becoming your problem.
The questions agencies ask
Will you approach my clients?
No. I will sign whatever you want on that, and your clients go on my do-not-contact list so my own outreach cannot reach them by accident. That list is checked before anything is sent.
Can you work in our reporting template?
Yes. I would rather hand you the underlying numbers as well, so that when a client questions a figure you can answer instead of forwarding the question to me.
What if we need you on a client call?
Fine, under your name or mine, whichever you prefer. Some agencies find a specialist on the call helps; others would rather not explain who I am. Both work.
How quickly can you start?
Depends what is on. Ring and I will tell you honestly rather than saying yes and starting in six weeks.
Worth a conversation
Quickest is the phone. Tell me what the client needs and I will tell you whether I am the right person for it.