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Google Business Profile management in Swansea

For a local business, your Google profile is often the first thing people see, before your website. It decides whether you appear in the map pack when someone in Sketty searches for what you do. Most of the ones I look at in Swansea have something wrong with them.

What usually goes wrong

These are the problems I find most often, roughly in order of how much they cost you.

Unverified, or claimed by someone else

An unverified profile loses map pack visibility, and you often can't tell from the outside. It's worse when someone else controls it, like a previous web designer, an agency you've left, or a listing Google created that you never claimed.

The wrong primary category

The primary category matters more than any other field. A plumber listed as "handyman" won't show up for plumbing searches, and "electrician" and "electrical installation service" rank for different things. It's also the field most often picked once, at setup, and never looked at again.

Service areas that don't match where you work

If you travel to customers rather than seeing them at a premises, the service areas you list affect where you appear. A profile that only lists Swansea won't do much for you in Gorseinon or Llanelli.

Hours, holidays and the details Google trusts

Out-of-date opening hours, no holiday hours, no services or products listed, three photos from 2019. None of these matters much on its own, but together they make the listing look neglected, to Google and to customers.

Name, address and phone that don't match

Your name, address and phone number written differently on Yell, Checkatrade, Facebook and your own site. Google checks your listing against the rest of the web, and differences weaken it.

What I do about it

A one-off job, priced up front. At the end the profile is correct and it's in your name.

The work

  • Claim and verify the profile in your name
  • Primary and secondary categories chosen by checking what ranking competitors use
  • Services, products and the business description written up
  • Service areas set to match where you work
  • Hours, holiday hours, attributes and booking or contact links
  • Photos sorted and updated
  • Name, address and phone checked and corrected across the main local directories
  • A written handover of what changed and why

What it costs

£450 to £750

One-off. The range depends on how many directories need correcting and whether the profile needs recovering from someone else's control, which is the slow part.

You own the profile throughout, so if you stop working with me there's nothing to hand back.

Ask for a free check first and I'll tell you which of these problems you have before you spend anything.

Common questions

Can I not just do this myself?

Yes, and if you've got the time, you should. It's a few hours of work and Google doesn't charge for it. Most people come to me because they haven't got round to it, or because the profile is stuck in someone else's account and getting it back is fiddly.

How long before it makes a difference?

Category and service area changes can move things within a couple of weeks. Reviews and directory clean-up take months. Nobody can promise you the map pack in thirty days.

What if my profile is fine?

Then I'll tell you, and you won't need to pay for anything.

Do you need access to my Google account?

No. I ask to be added as a manager on the profile, which doesn't give me access to your Google account, your email or anything else. You can remove me at any time in a couple of clicks.

Do you work outside Swansea?

I cover south west Wales: Swansea, Neath Port Talbot and Carmarthenshire, including Neath, Port Talbot, Llanelli, Gorseinon, Pontardawe and Gower. Further afield, someone local to you is probably a better fit.

Start with the free check

I'll look at your profile and tell you what's wrong with it. If you'd like me to fix it, the price is above. If not, you keep the findings.